Comme des Garçons, founded by visionary designer Rei Kawakubo in 1969, has developed from a little Tokyo atelier into Just about the most influential vogue properties in the world. Its international good results was not constructed by means of standard promoting or mainstream tendencies, but by way of a bold philosophy: obstacle the norm, break conventions, and Enable originality converse louder than level of popularity. This unconventional tactic grew to become the foundation for CDG’s worldwide enlargement.
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CDG acquired Global notice by presenting clothes that rejected regular ideas of attractiveness. Kawakubo’s deconstructed silhouettes, asymmetrical tailoring, and avant-garde ideas captured the desire of worldwide style editors and customers early during the nineteen eighties.
This international visibility strengthened the CDG Hoodie title and attracted loyal shoppers from each individual corner of the planet.
The 1995 "Rest" assortment consisted of striped pajamas "bearing prints of identification figures and marks of navy boot prints".[thirty] Contemporaneous media protection juxtaposed illustrations or photos of the gathering with visuals taken at Auschwitz focus camp, as well as controversy received international protection.
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Comme des Garçons for H&M tuxedo jacket, 2009 The label was started off in Tokyo by Rei Kawakubo in 1969 and recognized as an organization in 1973. The brand's identify was motivated by Françoise Hardy's 1962 tune "Tous les garçons et les filles", especially from the road "Comme les garçons et les filles de mon âge" ("much like the boys and girls my age").
The 2006 autumn/winter assortment dealt with the concept with the persona,[15] the different ways to current a single's self to the world. Fusing personalized menswear with feminine aspects like corsets and flower printed costume fabrics, Persona was Yet another selection that blended the feminine Using the masculine.
CDG crafted a strong distribution system by putting its products in top rated luxury suppliers like Dover Street Market place, SSENSE, Farfetch, Barneys, and international boutiques. This gave the model usage of elite consumers globally though preserving its artistic integrity.
In 2017, the corporation launched a different fragrance, Concrete, and marked Comme Des Garcons its start inside the US which has a dinner curated with the artist and chef, Laila Gohar.
Each retailer was built as an artistic Room, boosting CDG Hoodie's reputation for innovation and supplying customers an immersive retail experience.
With all the increase of shopping online, CDG expanded its reach by providing collections by way of Formal and partnered e-commerce platforms. Social media marketing and fashion communities helped spread the brand name’s identification, generating items similar to the Participate in Coronary heart tees and Converse sneakers viral globally.
The CDG x Converse Chuck Taylor became The most identified sneaker collaborations on the earth, encouraging CDG arrive at world mainstream visibility while staying true to its edgy creative imagination.
Comme des Garçons’ runway shows in Paris are famous. Kawakubo’s theatrical shows, generally additional like artwork installations than trend displays attained globally media coverage, reinforcing the manufacturer's standing for groundbreaking creative imagination.
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The company also makes a line of agendered fragrances, almost all of which can be unconventional in the world of perfume and aligned While using the variations of its garments.[6]